Are you planning to open a brand-new storefront for your business? If so, you will need to think about what signage to advertise to everyone about what the place is. This applies to any new building or room you want to build, as the proper signage will help attract individuals to check out the place and show everyone what the place is all about! In other words, good signage attracts the right people for the right reason.
With that said, today, we’re going to give you tips on how to pick the proper storefront signage to maximize success:
1. Know Your Audience
The first step in picking the proper signage for your new storefront is to know who you are trying to attract. Targeting the right audience will help you maximize revenue and more, and as such, the design of the signage you pick will reflect the audience’s preferences. For instance, if you are trying to target families with children, you will pick fun colors that will attract the children. On the other hand, if you are looking for wealthier individuals, picking sleek designs with simple colors can attract them!
2. Pick the Proper Colors
Color is one of the most important factors of how well signage will do. This is because not only does color affect how the sign looks, but it also triggers certain emotions inside the audience. For example, if you picked black and white colors, you might be instilling the feel of luxury, professionalism, and the like. If you picked colors like red and yellow, your storefront might feel a lot more children-friendly and fun! Also, the color will help align your sign with your brand, so pick colors that are not only reflective of the audience but your branding too!
3. Consider the Sign Size
Size matters. The bigger the sign, the easier it is to read. This is because large signs can accommodate large letters, and large letters mean more legible signs that people can quickly and easily understand. Because of this, we recommend that you go as large as possible that still makes sense for your storefront and meet any given building restrictions. That way, people already know who you are from a distance, attracting the audience before they even get near your store.
Everyone’s needs are different, and this applies to your signage needs versus someone else’s signage needs. You will want to pick a signage solution that meets your unique needs and situation, and this can include what you’re trying to promote, the location of your storefront, and even the time of day that the sign needs to be visible. Considering all these individual needs will help you pick the right signage to promote your storefront, and in many cases, if you’re having trouble picking one, reach out to professional sign services to assist you! That being said, at the end of the day, remember this: keep it consistent with your brand. You wouldn’t want someone visiting you thinking that you are someone else, only to be disappointed with what they found offered in your storefront and then leave, never to come back ever again!
Reliable Signs Service is a full-service sign manufacturing company in McCalla, offering services including creating, manufacturing, installing, fabricating, and other sign-related services to meet any signage needs. If you are looking for outdoor signs in Birmingham and more, check out what we have to offer!