Custom neon signs are gaining more popularity in today’s commercial world. They differ from conventional products because professional companies use high-quality processes and components to ensure the product’s durability and efficiency. Unlike store-bought materials, custom neon signs have customized messages, logos, graphics, font styles, and colors.
Business owners continue investing in custom neon signs because it’s more cost-effective than traditional products. Once you order a character from an online retail shop or big-box store, you can’t change it later on if you change your marketing strategy. Finding another one that won’t pay you for customization can also be stressful.
On the other hand, if you invest in a professionally-made neon sign from a company specializing in these kinds of products, you can easily tweak your business identity and marketing strategy while keeping compelling and fresh messages with minimal effort. Most reputable providers will also deliver them quickly.
This article will discuss how professionals make custom neon signs, the benefits they offer, and how they convey the right message for your business.
Custom Neon Signs: How Do Manufacturers Make Them?
Neon (Ne) is a chemical element in electric signs and fluorescent lamps. It’s a colorless, odorless, and tasteless noble gas lighter than air.
Since neon is a hazardous and unpredictable substance, creating custom neon signs needs specialized equipment and engineering expertise. A reputable sign company must have all the necessary equipment on-site and a team of experienced engineers who took proper training to handle neon.
Like other commercial signages, the first step to creating a custom neon sign is hiring a graphic designer to create a readable design for everyone who sees it. Next, they’ll convert this image into the “Griswold” format, where technicians use specialized software and equipment such as plasma cutters and induction benders.
After converting the design into the Griswold format, they’ll send it from the graphics department to the assembly floor, where engineers will assemble all the different components of the finished products.
The Benefits of Custom Neon Signs
While custom, affordable neon signs allow business owners to customize them however they want, there are other distinct advantages of investing in this sector.
It helps you save money because you’re not paying for advertising space on a pre-made sign. It also helps your company’s message stand out from all the other signages in town because it’s not a mass-produced item with everyone’s store logo. Investing in custom neon signs is an excellent way to ensure people know where you meet their needs better than other businesses providing similar services or products.
If you want a neon sign for your company, consider investing in custom neon signs instead of buying something from the store. That way, you’ll get a captivating and effective way to communicate with potential local customers.
Besides their cost-effectiveness and different options, custom neon signs are energy-efficient and environmentally friendly since they lighten up the place while using less energy.
Customization makes neon signs more attractive because professionals understand what would work best for each business and how they should deliver the message to attract more customers and convert them into regulars.
Delivering the Right Message for Your Company
Professionally made custom neon signs use all the available space to deliver a message or display relevant pictures of your products or services when you switch them on.
For instance, if you own a restaurant and want to let your customers know where they can find your authentic Italian food, create a sign with Italian words and lovely pictures showing mouthwatering dishes. That way, customers stop at your store more often!
Switching on a Successful Business
Neon signs are an excellent way to showcase your business and attract more customers. While traditional products from the department store will give you limited options, custom neon signs let you tweak the designs whenever you want to change your identity or marketing strategy.
Reliable Sign Services creates custom-made neon signs in Birmingham, Alabama, to help local businesses improve their outdoor marketing strategies. Contact us now!