If you’re looking for ways to make your brand noticeable, a great way of doing so is by having signage that stands out. Graphic design and signage must go hand in hand with your marketing strategy. They serve as a tool that attracts customers to your store.
Since many businesses know how important it is, they also utilize this trick to gain more attention. To set yourself apart from the competition, you can create a unique design for your signage.
Are you having trouble thinking of ways to create a unique and eye-catching sign? Here are six tips that can help you in this endeavor.
1. Make Your Sign Readable
The signage on your walls and windows should always be readable. Legibility is a tool you can use to ensure that you have signs that do the job properly. Before you focus on other design elements, such as shapes and colors, make sure that the message itself is easy to read.
You can make signs more readable by using contrasting colors. Doing so will allow you to make your sign pop out even at a distance.
2. Figure Out Which Font Works Best for Your Sign
Choosing the right font is critical to how your sign will look. It would help if you avoided styles with too much decoration. After all, they could end up distracting your potential customers from the tone you want to set. Instead, you can use clean and simple fonts since they help convey your message.
Using clean fonts ensures consistency in your design. When there’s consistency, there’s also ease in readability. You can always use two types of fonts, but it’s best to stick to one so that your readers will not get distracted by any other element.
3. Put Your Signs in the Right Places
Placing your signs in the right locations can significantly affect their ability to attract customers. Even if you have an attractive sign, it will not fulfill its purpose if no one can see it.
One way of checking if your sign is effective is by doing a road test. Drive by your sign to see if it’s understandable even from a distance. This is a critical step in your marketing strategy, especially if you want to place the signs along highways and roads.
4. Use Contrasting Colors
One of the most attractive elements in your signage design is the color scheme. They are intended to make your sign eye-catching and unforgettable. After all, specific colors have psychological effects on the reader.
The ideal way of designing a sign is by using contrasting colors. As mentioned before, when you use this trick, your message will pop out and become more noticeable than other nearby signs.
5. Focus on the Benefits You Offer
When conveying your brand message, always focus on the benefits your products or services can bring. After all, your sign will tell your customers why they should try out what you offer. If you prove your value, your potential customers will gravitate towards you.
6. Don’t Forget to Use Call-to-Action Phrases
You want your sign to encourage your customers into action right now. You need to instill a sense of urgency, too. For example, you can add a “Buy Now” message in your signage to entice your potential customers to purchase your product immediately.
Business signs are meant to promote your business and attract customers. By designing them properly, you can effectively convey your message and tell people why they will benefit from your products or services.
If you are searching for a company specializing in indoor and outdoor signs in Birmingham, AL, we can help you out. Reliable Sign Services is a full-service manufacturing company that creates high-quality indoor and outdoor signs. With our help, you can have unique and eye-catching signages that will effectively advertise your business and persuade potential customers to buy from you. For inquiries, contact us today.