restaurant signage

5 Benefits of Having the Right Lighting for Your Signages

Lighting makes a big difference to your business signage: it represents both your business and your brand. What kind of lighting you choose says something about who you are and what you do. 

Here are five reasons why lighting matters for your business.

1) Highlights Your Brand Logo

Your business signage serves a dual purpose. It shows who you are and what you do to your clients. The right lighting is essential in putting your business’s best foot forward and setting the right mood.

Color, for instance, is one of the most important aspects of your signage. Colored light yields a different emotional response than white lighting. Color, therefore, is an excellent way to highlight the colors of your brand’s logo.

2) Has a Low Cost

While business signage is important in marketing your business, it doesn’t have to be expensive. In fact, there are ways to keep your signage costs low and still have the same impact.

For instance, LED lights have a long lifespan and use less energy than other lighting sources. You can use them for your business signage and they are less expensive to use in the long term.

3) Highlights Your Business Value

All businesses want to stand out from their competitors. Lighting can help you do just that. Aside from color, you can also try different kinds of lighting to add a special touch to your business signage.

A few years back, one of the most popular options for business signage was neon lights. Neon lighting has a unique flair and style that visually grabs the attention of passersby. It can be a great way to elevate your business signage and attract more customers.

4) Draws Attention from Customers

You want your business signage to stand out from the crowd. Advertising is expensive and it’s easy for customers to ignore. But if your sign is made of LED lighting, you’ll find that it catches the eye of passersby.

LED lights are bright, colorful, and can be placed on your sign in any pattern or shape you want. In addition, LED lights are energy-efficient and long-lasting. You can use them for years and years without needing replacement.

5) LED Lights Are Easy to Manage

What makes LED lighting so popular is that installing and managing it is easy. LED lights are self-contained and they operate independently of your business’s power supply.

This means you can put the lights where you want them and plant them in the shape and design you prefer. In addition, you can change your lighting whenever you want to. You can even have different lighting patterns and varying colors to match special occasions.

Why Lighting Is Important

In short, lighting is key to your business signage. It is instrumental in helping you to reach more customers and expand your business’s profile.

A good sign is a sign that’s effective in reaching its target audience. The key to good marketing is to be seen, heard, and noticed. The right lighting can help you get noticed and get your business’s name on the map.


The sign industry is a highly competitive space. You need to use every technique at your disposal to advertise your business to potential clients. With the right lighting, you can show people who you are and what you do, even at night.

A/V and lighting professionals at Reliable Signs Services can manage your LED signs in Birmingham, AL. We can also provide maintenance tasks for you. Get in touch with us today to learn more.

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