Business Sign

Best Places to Put a Business Sign to Attract Customers

Signage placement is the art of placing your sign in a location that will be most effective. It’s important to consider factors like traffic flow and visibility, but there are other things to consider for your business signs. 

Signage placement can be a very subjective topic. What works for one business may not work for another, and that’s okay. But it is important to understand how signage works so you can make educated decisions about where to place your sign.

This article will examine some of the best places for signage and how they can help you get more customers.

The Basics of Business Sign Placement

Signage placement is one of the most crucial aspects of running a successful business. As a business owner, you want to ensure your signage is visible to your customers and potential customers. The goal is to ensure that each sign has the best possible location so that as many people can see it as possible.

Signage plays an essential role in boosting sales for your business. It helps you get more customers and keeps them coming back.

Indoor Signage Placement

You can place your indoor signage in many different places, depending on what it is and what you want it to do. Here are some ideas for where to put your signs:

  • Stairs and hallways
  • Bathrooms
  • Elevators
  • Lobbies and waiting areas
  • Conference rooms
  • Check-out and payment counters
  • Dining areas
  • Kitchen areas

Outdoor Signage Placement

Outdoor signs can be used to direct customers to your business, provide information about your services, and even encourage them to shop with you. The best places for this are:

  • Adjacent to your storefront
  • Entrance and exit areas
  • Parking lots
  • Driveways
  • Public spaces (parks, squares, etc.)
  • Bus stops
  • Subway station

Factors to Consider When Placing Your Signage

There are a lot of factors to consider when placing your signage.

Here are some of the most important ones:

  • Location: Where will your sign be placed? What kind of audience do you want to reach? Do you want your signs to draw attention or blend in with the scenery? Will they be visible at night as well as during the day?
  • Size: How big should your signs be? How tall should they be? How wide? What kind of message do you want to convey through size and shape? Are you using an existing billboard, or will it be something new and unique that needs to fit into a specific space?
  • Color Schemes: What colors will best suit your business, product, or service and draw customers’ attention? Is there a particular color that has meaning for your brand or industry and should therefore be avoided (e.g., red for fast food restaurants because it’s associated with emergency vehicles)?
  • Materials and Design Elements: Will you create a custom design for each sign or use stock images, text, and fonts from an existing library (like ours)? Will you use vinyl lettering, paint, or other materials? What kind of lettering style works best for your audience (e.g., sans-serif vs. serif)?


It is important to take the time to consider where and how you want your signage placed. The most important thing is to make sure that as many people will see it as possible, so choose highly trafficked locations. Consider using outdoor signs for advertising or promotional purposes.

Get noticed with eye-catching business signs in Birmingham, AL! At Reliable Sign Services, we can help you create the perfect signage for your business. Our experienced team will work with you to develop your business’s right design and materials.

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