Deciding on the Best Color for Your Business Signage

A thorough understanding of several different elements is required for effective business sign design. Text, font size, signage proportions, and graphics can mean the difference between a banner that engages potential customers and one that causes them to look right past it. 

Color is one of the most important aspects of a sign. Many studies have been conducted to determine how people psychologically react to various colors. Specific colors may unconsciously impact a person’s behavior and influence how they behave and think. 

How do you choose the best color for effective business signage? Let’s start by taking a look at a few commonly used colors and what they represent.


Because red can represent fastness, passion, or anger, it is prevalent in signage by fast-food restaurants and retail stores during sales. That is because the color promotes a sense of urgency when having quick service or promotional activities. Red may also cause an increase in blood circulation and pulse rate, making it an excellent option for business signs that convey passion, enthusiasm, or hurry.

Orange and Yellow

Orange and yellow are happy, cheerful, and bright hues. They exude friendliness, clarity, and optimism. These two colors are standard in the signage and branding of many companies, including Subway and McDonalds. Because certain hues of orange may make some individuals feel apprehensive, orange and yellow are particularly effective in signage that promotes impulsive buying activities.


Black symbolizes strength, intelligence, and stability. Black is a mainstay of luxury brands, a commanding color often perceived as unknown or mysterious. If you want to create a sense of mystery or suspense, use the color black. However, note that if black is the dominant color of a sign, it can come off as intimidating.


Green evokes thoughts of forests, ecology, and grassland. It is often adopted by companies seeking to connect their brands with natural state and cleanliness. It is a color that health-related companies and environmental organizations often utilize to establish a positive, emotional attachment to their items or services. Green may also assist in stimulating the brain and prevent procrastination. It’s an excellent hue for displaying schedules and other time-sensitive messages on signage and printed materials.


Purple is a royal hue that numerous creative businesses utilize in signs and logos. High-end fashion companies also often use it to indicate exclusivity and a high-quality element for their merchandise. Purple looks well with jade green, turquoise, gold, and red.


Blue does have a soothing impact on the human brain and may offer a sense of security while also encouraging creativity. Businesses usually use blue to build trust. However, for food businesses, it can be connected with a restricted diet. Certain F&B companies may choose to use blue after careful consideration near a menu or menu board.

Final Thoughts

Although colors are vital, consider the juxtaposition and variations of the colors you choose. If you utilize several colors, they must balance each other. Otherwise, consumers’ vision may struggle while looking at a sign with conflicting hues. It may not even pique their interest. 

A color wheel is a valuable tool that may help sign creators choose complementary colors. That also enables the reader to focus on a particular section of the sign. Darker shades work when there is a lot of information on a banner. On the other hand, vivid and bright hues may exude an enthusiastic mood, prompting consumers to respond quicker.

Should you want to ensure that your business signs in Birmingham, Alabama give the right message to your desired audience, Reliable Signs Services can be at your service! We provide the best design services that can bring your design ideas to life. Contact us today to make your design imagination a reality!

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