Have you ever thought about business signs and their importance to your company? In case you don’t know, physical or digital signage is a form of marketing. It advertises your company to passersby, leading to more customers and, in turn, more profit.
But because of the rise of customers shifting to digital platforms, digital business signs have become the new norm, which led to the question: How can you make your digital signage more effective?
Some business owners commit the mistake of assuming that digital signage is just a matter of uploading an image or video and leaving it at that. However, if you want to make the most out of your signage with content animation, you’ll be able to:
- Make a more lasting impression
- Capture your audience’s attention
- Keep your audience engaged
- Encourage your audience to take action
To increase its effectiveness, follow these steps to add content animation to your digital signage:
Understand the Importance of Moving Pictures
Always remember that most users on the Internet have a short attention span, meaning if you’re not successful in engaging them within the first few seconds, you’ll likely lose them entirely. Static images will not hold a viewer’s attention for very long, so it’s important to use moving pictures to keep them engaged.
Content animation helps provide entertainment and information in a way that’s easy to digest, and you can also use it to create a sense of urgency or excitement. When used correctly, it can be an extremely effective way to communicate with your audience.
Create Eye-Catching Animations
One of the most imperative factors to remember when creating content animations is to ensure they are eye-catching. This means using bright colors, interesting shapes, and dynamic movements. You also want to ensure the animations are relevant to the content you’re trying to communicate.
For example, if you’re trying to promote a new product, you might want to use an animation that shows the product in use. You might want to use animation with a countdown timer if you’re trying to announce a sale.
Keep Animations Short and Sweet
Another significant thing to recall when creating content animations is to keep them short and sweet. Most people won’t want to watch a long animation, so getting your point across quickly is important.
You also don’t want to upset your viewers with too many animations. Try to use one or two animations per screen, and use shorter animations whenever possible.
Test Animations Before Deployment
Always test your business sign animations on different devices and screen sizes to ensure they look good and are effective across all platforms. You may need to make adjustments to ensure they look good and are easily understood on smaller screens. In addition, be sure to test your animations in different environments to ensure that they are effective in different lighting conditions.
Final Thoughts
Digital signage combined with content animation can be an extremely effective way to communicate with your target audience. Adhering to the basic steps in this article, you can create an engaging and visually appealing presentation that will keep your viewers interested and informed.
Reliable Sign Services provides cost-effective and high-quality digital business signs in Birmingham, AL, with combined content animation efforts for top-notch businesses and organizations in various industries. Get in touch with us today to see how we can help!