Business Signs, best practices

7 Best Practices for Installing Business Signs

Installing business signs can be an effective way to promote the visibility of a business. However, if the signs are not installed properly, they can do more harm than good. The following article will provide an overview of the dos and don’ts of installing business signs, emphasizing the importance of following best practices.

Always Put Your Brand Name and Logo on Your Business Sign

Your business sign should prominently feature your brand name and logo. This helps to create a strong visual identity that customers will recognize and associate with your business. Additionally, it will help customers to identify and remember your business.

Choose the Right Size and Placement for Your Sign

The size and placement of your business sign will depend on where it is being placed and how visible it needs to be. For example, if you’re placing the sign on the side of a building, you may want a larger sign that can be seen from a distance. If you’re placing the sign in a window, a smaller sign may be more appropriate.

Consider the Local Regulations for Signage

Before designing or placing your business sign, it’s important to research and understand the local regulations for signage. Different areas may have different regulations for size, placement, and materials that can be used. Understanding these regulations can help you make sure your sign is compliant and won’t be removed or fined.

Make Sure Your Sign is Always Visible

Your business sign should always be visible, regardless of the time of day or weather conditions. If your sign is placed in an area that is often in direct sunlight, consider using materials that won’t fade or become damaged over time. Additionally, you may want to consider adding lighting to your sign to ensure it will be visible even at night.

Avoid Putting Too Much Information

When designing a business sign, it’s important to remember to keep it simple. Don’t overcrowd the sign with too much information, as this can make it difficult to read and understand. Instead, focus on one or two key messages that will draw people in and help them quickly identify your business.

Choose a Design That Reflects Your Brand

Your business sign should reflect your brand and help customers recognize your business. Consider using colors, fonts, and images that are associated with your brand and will help customers easily identify your business. Additionally, make sure to include all of the necessary information, such as your business name, logo, and contact details.

Don’t Install Signs Above the Driver’s Viewpoint

When installing your business sign, make sure to avoid installing it above the driver’s viewpoint. This will ensure that the sign is visible and legible to drivers passing by. Additionally, it’s important to make sure that your sign is installed at the correct height and angle so that it’s visible from all angles.


Investing in a good business sign for your business is a great way to make an impression on potential customers and make your business stand out from the competition. By following the do’s and don’ts of installing business signs outlined above, you can ensure that you get the highest quality sign that will last for years to come and provide the best value for your investment.

If you’re ready to invest in a business sign to promote your brand, Reliable Sign Services is the one to call. We are a full-service sign manufacturing company that provides custom-made signs for businesses, organizations, and individuals. Do not hesitate to reach out to us whenever you need help with your custom metal signs or business signs in Birmingham, AL.

Scroll to Top