When it comes to transforming the advertising sector and helping business owners develop more effective tactics for consumer acquisition, digital signage has received a lot of praise and earned a lot of relevance. It is a method of marketing that is easily accessible and very effective, which allows businesses to reach audiences worldwide while simultaneously catching and keeping their entire focus.
Experienced digital signage users know how powerful this form of advertising can be. However, the industry faces a few fallacies, mainly due to a lack of knowledge, understanding, and experience.
Here are some of the most common misconceptions about digital signage. Recognizing what they are can help you make better decisions about your marketing strategies.
1. The Idea That It Is All about Video
While many believe that digital signage can only display video, this is not entirely true. You can create motion graphics, incorporate streaming video, and even display a slideshow to your audience using digital signage.
2. Thinking It Is Too Expensive to Get Started
Many people are under the impression that digital signage is an expensive venture and that they can’t try it out because they don’t have the money to invest in it. However, the truth is that most digital signs are highly affordable and easy to purchase.
You can also make your own digital signage because you can easily find templates for free on the internet. There are also many affordable solutions for self-made digital signage. In most cases, you can also get started without extensive training, which lets you save time and money.
3. Believing It Is Only for Businesses
It’s common for people to assume that digital signage is solely a business venture and is meant to help businesses promote their products and services. They don’t realize that it is also an effective way to get your message out to the world. Some of the world’s most famous people use digital signage to promote their various causes, and they have used it to help raise money, get their names out there, and build their brands.
4. Thinking It Is Difficult to Install and Maintain
It’s a popular misconception that digital signage is difficult to install and maintain, but this is not always the case. Most digital signage is straightforward to install, especially if you purchase a self-contained solution that doesn’t require you to configure any complicated settings. Most digital signage is simply plugged and played, so you can get it up and running in no time.
Digital signage is also easy to maintain because it is not dependent on any specific software, and there are no files to store and back up.
5. Updating Content Takes Effort and Is Time-Consuming
The final fallacy about digital signage is that it is time-consuming and challenging to update. While platforms are more difficult to maintain, the truth is that most digital signage is easy to edit without having to spend a lot of time and effort on it.
With digital signage, you can just write down your thoughts, publish them on your digital signage system and be able to reach out to your audience. This is not only easier for you, but it is also more effective for your audience.
By understanding the fallacies associated with digital signage, you can save time and effort. That’s because when you know what can slow you down and cause problems, you can avoid those situations and focus on what works.
Are you in need of custom business signs in Birmingham, AL? Get in touch with Reliable Sign Services, a full-service sign manufacturing company. Be it a metal sign, a digital sign, or LED sign, we will take care of everything — from the designing and fabrication to installation and maintenance.