Lobby Signs

Specific Reasons Why Businesses Should Invest in Lobby Signs

When a consumer arrives at your business, they are welcomed by your lobby signage, which serves as the face of your company. Your reputation and the client’s initial impression are on the line. Because of these implications, your lobby signage is an important and sometimes neglected aspect of your company’s success. Lobby signs are a vital and wise investment for conveying a feeling of professionalism, improving your identity, and welcoming your customers. Here are some particular reasons why companies should invest in lobby signage.

1. Make Consumers Feel Comfortable and Welcome

One of the main purposes of lobby signs is to make customers feel comfortable and welcome. People are naturally drawn to businesses that display signs in their lobby. Because of this, it’s important to invest in a sign that is inviting and easy to read. A professional sign can communicate to potential customers that you are a business they can trust.

2. Display Your Brand Value

Your lobby sign is a key component in communicating your brand. The sign is the face of your business, and it should reflect your brand’s values. A sign that is well designed and professionally installed will reflect the high-quality standards of your business. A sign that is poorly designed and installed will reflect poorly on your brand.

3. Creates a Professional First Impression

A lobby sign is often the first thing a customer sees when they walk into your business. This makes it all the more important to create a professional first impression. A well-designed and installed lobby sign will communicate that you are a professional and trustworthy business. A poorly designed and installed sign will do the opposite.

4. Make Your Business Stand Out

In today’s competitive business world, it’s important to make your business stand out. A lobby sign is a great way to do this. A well-designed sign will grab attention and make your business stand out from the competition.

5. Provide Directional Cues

A lobby sign can also be used to provide directional cues. If your business is located in a large office building or shopping center, a lobby sign can help direct customers to your business. This is especially helpful for businesses that are located in the back of a large building.

6. Display Accolades

If your business has a lot of accolades, having them displayed in your lobby is an excellent way to boost your brand. Large signs that note these achievements in your lobby can serve as a great marketing tool. These signs can also boost your business’s credibility. Another benefit of lobby signs is that they can be used to display accolades. If you have won awards or have been featured in the media, a lobby sign can be used to display your accomplishments. Because of this, lobby signs are a great way to showcase the quality of your business.

7. Tell Your Story

A lobby sign can also be used to tell your business’s story. If you are a local business or have an interesting story, a sign can be used to tell customers more about your business. This helps create a personal connection with customers and creates a more inviting atmosphere.


In the end, lobby signs are an investment that will return dividends in the form of increased sales and more customers. If your business doesn’t currently have a lobby sign, you should strongly consider investing in one. Ultimately, if your business is not located in a standalone building, a lobby sign is an indispensable component of your business image.

Are you in need of custom business signs in Birmingham, AL? Get in touch with Reliable Sign Services, a full-service sign manufacturing company. Be it a metal sign, a digital sign, or LED sign, we will take care of everything — from the designing and fabrication to installation and maintenance. 

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