For many years now, advertising with outdoor signs has been a particularly cost-effective option for many businesses. This is because it has the potential to entice customers in and give them a glimpse of what they may expect from a company.
Ordinary business signs, however, will no longer suffice. To maximize sales, your outdoor shop signage must be more innovative and engaging than ever before. Here are some pointers to help you get started:
It’s all right to borrow ideas from other companies. If their method of outdoor advertising appears to be effective, you may take some ideas and put your own spin on it. Do not, however, copy the entire thing. To maximize the impact of outdoor advertising, you can maintain your brand’s voice and simply introduce a fresh style, and this will provide you with a simple route to effective advertising!
Think About the Location
Did you know that you can’t just put your sign up wherever you want to? As such, check to see if the place you’ve chosen is allowed by local laws. If possible, place it near to streets and clear of obstacles such as trees because the most crucial aspect of your signage is its visibility. Also, make sure it is at the right height for the type of traffic it’ll be facing. Likewise, you may do your own road test by driving or strolling past your business and looking at your sign.
Keep It Short
Less is indeed more, so make your message short since the typical adult reads four words per second. Think about what you want to say, then express it in as few words as possible. Aim for three to five words per headline, with additional information underneath if required. However, adding too much text or superfluous visuals to your sign can make it difficult to read from a distance. Your poster will be simpler to notice and understand at a glance if your message is kept concise.
Make It Memorable
Humor and creative wordplay can easily capture people’s attention. Most consumers will find it interesting and may even offer you free publicity by taking a photo of your sign and posting it online.
Creating a sense of urgency is another approach to make your sign memorable. This is ideal if you’re running a promotion for a short period. You may also sing your own praises by highlighting positive aspects of your company through outstanding reviews or distinctions you’ve received.
Choose the Right Colors and Font
Remember not to make a plain and uninteresting poster. You should want eye-catching visuals and messages, which you may achieve by selecting the appropriate color and typeface. For optimal readability, clear, sharp, and easy-to-read font styles should be utilized. And as a general guideline, never use more than two distinct typefaces in a single design. You should also select fonts that are easily readable from a distance, and choose a color that best represents your brand, identity, and services.
People will notice outdoor signs even if they don’t expect to see them at a particular location, which is one of the reasons why it still works today. As such, make sure to utilize eye-catching, unique signage to help your company stand out from the competition. It will also serve as the foundation for developing your brand identity. Overall, outdoor signs aid in forecasting future purchases!
If you are looking for creators of business signs in Birmingham, Alabama, Reliable Signs Service can provide the right solutions. We specialize in designing, fabricating, and installing different kinds of outdoor signs, which we consider custom works of art and craftsmanship. Get in touch with us today to learn more about our services!