Sign, custom sign printing

5 Things to Consider before Opting for Custom Sign Printing

Signage is an essential part of any business or event. Custom sign printing allows you to create a unique and memorable impression on your target audience, whether it’s for promotional purposes, brand recognition, or simply to convey important information. But before you start designing and ordering custom sign printing, there are a few things you need to consider to ensure you get the most out of your investment.

Today, we want to discuss five tips to help make your custom sign printing experience as smooth and successful as possible:

1. Determine the Purpose and Location of Your Signage

Before you start designing your custom sign, it’s important to determine the primary purpose and location of your signage. Are you trying to promote a new product, improve brand visibility, or simply provide information to customers or visitors? The purpose of your sign will determine the design, materials, and size of the sign.

In addition to the purpose, the location of your sign is crucial to consider. Will it be displayed indoors or outdoors? Is it intended for a high-traffic area or a more discrete location? An outdoor sign may require different materials and finishes than an indoor sign, and a sign in a high-traffic area may need to be larger or more durable to withstand wear and tear.

2. Choose the Right Materials and Finishes for Your Sign

Custom sign printing offers a wide variety of materials and finishes to choose from, each with its own unique benefits and drawbacks. Some common materials include vinyl, aluminum, acrylic, and wood. It’s essential to consider the purpose and location of your sign when selecting the appropriate material.

For example, if your sign is displayed outdoors, you’ll want to choose a material that can withstand the elements, such as aluminum or heavy-duty vinyl. For indoor signs, acrylic or wood may be more appropriate. Additionally, consider the finish for your sign, such as matte, glossy, or textured. The right finish can enhance the appearance of your sign and help protect it from damage.

3. Design Your Sign with Readability and Visibility in Mind

When designing your custom sign, it’s essential to keep readability and visibility in mind. Choose fonts that are easy to read, even from a distance, and avoid using overly decorative or elaborate fonts that may be difficult to decipher. Additionally, consider the size of your text and images, ensuring that they are large enough to be easily seen by your target audience.

Contrast is another important factor to consider when designing your sign. Choose colors that stand out against the background to make your message more visible. If you’re using images or logos, make sure they are high-resolution to ensure crisp, clear printing.

4. Consider the Installation and Maintenance of Your Sign

Before ordering your custom sign printing, it’s essential to consider the installation and maintenance of your sign. Will your sign be mounted on a wall, hung from a ceiling, or displayed on a stand? Be sure to choose the appropriate mounting hardware and installation method based on the location and size of your sign.

Additionally, consider the maintenance required for your sign. Some materials and finishes may require more frequent cleaning or maintenance than others, so it’s essential to choose a sign that fits your needs and capabilities.

5. Work with a Reputable Custom Sign Printing Company

Finally, it’s crucial to work with a reputable custom sign printing company to ensure the best results. Look for a company with a proven track record of delivering high-quality products and excellent customer service. Be sure to communicate your needs and expectations clearly, and don’t be afraid to ask questions or request samples of their work.


Ordering custom sign printing can be a great investment for your business or event, but there are several factors to consider before you take the plunge. By determining the purpose and location of your sign, choosing the right materials and finishes, designing your sign with readability and visibility in mind, and more, you’ll be well on your way to creating a sign that meets your needs and exceeds your expectations.

Reliable Sign Services is a comprehensive sign-making business offering quality signs to meet a variety of needs. If you are looking for custom business signs in Birmingham, AL, reach out to us today and get yours made!

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