Outdoor Signs

5 Key Reasons Why You Should Invest in Outdoor Signs

Having a sign outside your business can help to generate significant new customers. It has been shown that up to 50% of small business customers will enter the store after seeing the outdoor signage. This indicates that a substantial portion of your sales can be attributed to the signs you put up outside.

Outdoor signage is a cost-effective way to promote your business while saving on overhead expenses. It can be used to attract customers, increase visibility, and boost sales.Ā 

Here are some of the biggest reasons why you should invest in an outdoor sign.

1) Increased Brand Awareness

Outdoor signage allows you to reach a wider audience of potential customers. It helps to build brand recognition by making your business more visible and familiar to passersby. An outdoor sign also serves as a constant reminder of your existence, helping customers to remember your business and services.

Creating an outdoor sign is a great way to make your business stand out and stay top-of-mind with potential customers. Your sign can be an impactful advertisement for your brand that will help to establish your identity and create a lasting impression on those who view it.

A well-designed sign can help you reach your target audience and draw in more attention and business.

2) Cost-Effective Advertisement

Outdoor signage is a cost-effective way to advertise your business. Compared to other forms of advertising such as radio, television, or print, outdoor signs are much more affordable and can be used to reach a larger audience. Additionally, outdoor signs are a great way to get your message across quickly and efficiently.

Outdoor signs can be used to promote special offers or discounts, announce upcoming events, or highlight services or products you are offering.

3) Fully Customizable

Outdoor signage is fully customizable, allowing you to create unique designs that will help you stand out from the competition. You can choose from a variety of materials, colors, and sizes to create a sign that best reflects your business and its message.

Additionally, you can use digital signs to display dynamic content that will be constantly updated and keep your customers informed of the latest news or promotions.

4) Marks Your Location

Outdoor signage is a great way to make your business stand out in your local area. With a unique design and message, you can attract attention and draw potential customers to your business.

Additionally, you can use outdoor signage to direct customers to your location and make it easier for them to find you. This is especially helpful if your business is located in a busy area or is difficult to find.

5) Guaranteed Sales Boosts

People are more likely to visit a store they have never been to before because they are attracted to the sign outside of the store. This increased the number of customers in the physical store, which can help increase sales. You can use signage for advertising special offers or discounts, which can help entice potential customers to visit your business.

By using creative, eye-catching designs and messages, you can create an effective outdoor signage campaign that will help you reach more customers and increase your sales.


Signage can be a great way to attract more customers to your business and increase sales. With creative designs and messages, you can create an effective outdoor signage campaign that will help you reach more people and increase your sales.Ā 

If you want to build a personalized sign for your business, Reliable Signs Services can help. We offer business signs in Birmingham, AL to make your establishment stand out. Get in touch with us today to learn how.

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