The Different Types of Shop Signages Your Business Needs

Shop signages are important for businesses as they are one of the first means of advertising, informing the customers of what that specific business sells. A venture may use various signages depending on its business type and what it wants to communicate to its target market.

If you happen to be a first-time entrepreneur and you want to learn what these signage types are, look no further than our examples below.

1. Awnings

Adding a custom awning to your business can help make it stand out and look more appealing to potential customers passing by. Awnings can also help add dimension to a flat wall, making your business facade more eye-catching.

You can order custom-made awnings that match your store’s existing signage and use them as an extra marketing tool to promote your brand.

Adding an awning also creates more space for customers to enjoy your establishment. They can provide protection from the sun and rain, making it possible to use the space underneath them for additional seating or storage.

They not only add extra seating, but they also protect your guests from the sun, rain, and snow. This can help build customer loyalty.

2. Banners

Banners are a great way to make a big impact and get your message across to a large number of people. They can be used for promotional purposes, advertising an event or sale, or simply welcoming visitors to your business.

They are also an effective way to advertise an upcoming event. They are large and catch people’s attention, making them ideal for both indoor and outdoor use.

3. Interior Signs

There are many different types of interior signs you can choose from to help promote your business.

Interior signs are a great way to add branding and personality to your business. They can be used for wayfinding, directions, reception, and social distancing. Interior signs are a great way to make your business stand out as well.

Adding interior signage that matches your exterior signage is a great way to increase brand recognition.

4. Pylons or Monuments

Pylon signs are freestanding signs built into the ground, typically near the street and away from your building. They have a support structure that keeps them secured and visible. They are usually at least 12 feet high but can come in a variety of widths.

A monument sign is a shorter version of a pylon sign, typically no taller than five feet. These signs are designed to be viewed at eye level rather than from a distance.

Pylon signs are large signs that are typically placed in front of a business or along a road to help people find the location. Monument signs are similar but are usually placed closer to the entrance of a business. Both types of signs can be helpful in building brand recognition, as they often include the business’s name and logo.

5. Storefront Signage

Your storefront signage is one of the first things that a potential customer will notice about your business. That said, it is important to make sure that your signage makes a great first impression.

An effective sign for your storefront will help customers understand your business name and what services you provide.

If your business name is not easily recognizable as to what type of business you are, you can use images and logos to help make it more clear.


Indeed, businesses need different types of signage to market their products and services effectively. The most common type of signage is the storefront sign, typically a large, illuminated sign placed in or near the business’ front door. Other common types of signage include window graphics, directional signage, and point-of-purchase displays.Ā 

To choose the right type of signage for your business, you’ll need to consider the type of business you have, the target market you’re trying to reach, and your budget. If you’re unsure which type of signage is right for you, consult a signage specialist or marketing professional.

If you are looking for a company that creates business signs in Birmingham, AL, look no further than our services here at Reliable Sign Services. We are a full-service sign manufacturing company located in McCalla, Alabama (a suburb of Birmingham). Call us today, and let us create a couple of eye-catching signs that will attract more customers to your business in no time!

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